Urbanara

Berlin-based online lifestyle and home accessories brand with a global reach and a sustainable footprint, we were tasked with launching the company in the UK in a crowded market from 2015-17, highlighting the ethical strategy of the company and provenance of its products.

Achievements

  • Coverage was secured in mainstream broadsheet and interiors press for seasonal products across the year with new home accessories launched weekly online.
  • Emphasis via press releases of the sustainable footprint and ethical environmentally conscious ethos of the company‚Äôs operation.
  • Once successfully launched, PR was moved in-house to Berlin from which all operations now take place.
 National & Global Media Relations
National & Global Media Relations
PR Strategy & campaigns
PR Strategy & campaigns
Brand and Launch Strategies
Brand and Launch Strategies
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Sally
Rowland PR
PR agency for Interior Businesses

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SOCIAL MEDIA